ROOTS powered by Ascend — Readying Opportunities for Operational & Trade Sustainability is a six-month cohort designed to help small business owners strengthen day-to-day operations, clarify growth plans, and build practical pathways toward long-term participation in the cannabis supply chain.

Many small businesses across the industry face limited access to meaningful opportunities and to the customer relationships that drive lasting stability. ROOTS addresses these gaps by helping participants solidify their business’ financial foundation, identify high-potential growth opportunities, and become better positioned to scale through structured guidance.

Through coaching, targeted support, and engagement with industry partners, ROOTS equips businesses with the tools, strategy, and readiness needed to pursue sustainable trade opportunities and expand their impact.