Hawthorne Gardening Compnay
January 11, 2022
Job Type


We are looking for an Area Sales Manager who will join our Hawthorne team in the Northeast Region.

Hybrid sales representative with retail and commercial responsibilities in a single geographic region. Expected to regularly be on site with both growers and retailers. They are the primary face to the customer.

What you’ll do in this role:

  • Retail: 

    • Bi-Monthly Business Reviews - Review customer’s mix of sales. Identify gaps in their purchasing and what opportunities exist to grow the business for both the customer and Hawthorne

    • Business Development - Uncover opportunities that exist for the business that are in line with our enterprise strategic plans to maximize profitable sales growth in your region

    • Assortment Planning - Work with customers to grow our portfolio in their store, while educating them on the products, so they can be successful

    • Store Events - Set up vendor days at the customer’s store. Educate their customers on Hawthorne products and our services

    • Provide technical information, conduct training sessions with store staff members and provide exceptional service and support

    • Negotiations 

    • Entertainment

  • Commercial: 

    • Quarterly Visits - Visit licensed cultivators to create mutually beneficial sales to drive incremental shipments, and market share thru Hawthorne 360  

    • Business Development - Work with cultivators to optimize cultivation recommendations, inventory parameters and promotional strategies based on Regional trends and competitive threats

    • Project Management - Work closely with our Category, Customer Service and Tech Service Teams to white glove the service from start to finish. 

    • Product Conversion - Identify where opportunities exist, during site visits. If they are using competitive products, educate them on Hawthorne products and convert the sale

    • Custom Programs

    • Negotiations

    • Innovation - Uncover needs in the market and present solutions for those needs to our category team

  • In market: Prospecting for new opportunities

  • Sales forecasting and demand planning with cross functional teams

  • Understand the customer needs

  • Customer Relationship Management

  • Provides direction to Outside Sales Representative to execute plans and actions 

  • Know your market, know the landscape and how we gain market share

  • Work cross functionally with other departments to improve the sales process for the customer

  • Preparation, Execution and Follow Up all documented in Salesforce 

  • Maximize sales and growth to meet company set goals 

What you’ll need to be successful:

  • 10 years of sales / account management experience

  • 5 years of cultivation or industry experience required

  • Bachelor's Degree or equivalent preferred

  • Previous supervisory or management experience

  • Experience building strong internal and external partnerships with key decision makers

  • Outstanding communication and time management skills

  • Strong computer skills required, including Google Sheets, Google Slides, Google Docs, Excel and Salesforce or equivalent

Only registered members can apply for jobs.