Hawthorne Gardening Company
March 2, 2022
Maine - Field
Job Type


At the Hawthorne Gardening Company (HGC) we want our people to empower more people to garden no matter where and how they choose to grow. We accomplish this by encouraging people to live happier, healthier lives through gardening. If you also feel this way then you’d fit in great with us!

We are looking for an Area Sales Manager who will join our Hawthorne team in the Northeast Region.

Hybrid sales representative with retail and commercial responsibilities in a single geographic region. Expected to regularly be on-site with both growers and retailers. They are the primary face to the customer.

What you’ll do in this role:

  • Retail: 

    • Bi-Monthly Business Reviews - Review customer’s mix of sales. Identify gaps in their purchasing and what opportunities exist to grow the business for both the customer and Hawthorne

    • Business Development - Uncover opportunities that exist for the business that is in line with our enterprise strategic plans to maximize profitable sales growth in your region

    • Assortment Planning - Work with customers to grow our portfolio in their store, while educating them on the products, so they can be successful

    • Store Events - Set up vendor days at the customer’s store. Educate their customers on Hawthorne products and our services

    • Provide technical information, conduct training sessions with store staff members, and provide exceptional service and support

    • Negotiations 

    • Entertainment

  • Commercial: 

    • Quarterly Visits - Visit licensed cultivators to create mutually beneficial sales to drive incremental shipments, and market share thru Hawthorne 360  

    • Business Development - Work with cultivators to optimize cultivation recommendations, inventory parameters, and promotional strategies based on Regional trends and competitive threats

    • Project Management - Work closely with our Category, Customer Service, and Tech Service Teams to white glove the service from start to finish. 

    • Product Conversion - Identify where opportunities exist, during site visits. If they are using competitive products, educate them on Hawthorne products and convert the sale

    • Custom Programs

    • Negotiations

    • Innovation - Uncover needs in the market and present solutions for those needs to our category team

  • In the market: Prospecting for new opportunities

  • Sales forecasting and demand planning with cross-functional teams

  • Understand the customer needs

  • Customer Relationship Management

  • Provides direction to Outside Sales Representative to execute plans and actions 

  • Know your market, know the landscape, and how we gain market share

  • Work cross-functionally with other departments to improve the sales process for the customer

  • Preparation, Execution and Follow Up all documented in Salesforce 

  • Maximize sales and growth to meet company set goals


What you’ll need to be successful:

  • 10 years of sales/account management experience

  • 5 years of cultivation or industry experience required

  • Bachelor's Degree or equivalent preferred

  • Previous supervisory or management experience

  • Experience building strong internal and external partnerships with key decision-makers

  • Outstanding communication and time management skills

  • Strong computer skills required, including Google Sheets, Google Slides, Google Docs, Excel, and Salesforce or equivalent




Our commitment to LiveTotal Health puts the wellness and safety of our associates and their families as the top priority.  Throughout the COVID-19 pandemic, ensuring associate safety has been a primary focus for all of us at Scott's. With the continuing pandemic, we remain committed to doing everything we can to keep our associates healthy and safe.   As such, we are requiring certain associates to get a COVID vaccine*. This safety measure will help protect our associates, our families, and our communities.  We recognize a medical or personal circumstance may prevent you from meeting this requirement and we have a process to address those concerns.

Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Hawthorne Gardening Company by accessing our Talent Network: HGC Talent Network

The Hawthorne Gardening Company is a start-up company focused on hydroponic gardening. Dedicated to creating high-quality products founded in social and environmental responsibility. Backed by the largest lawn and garden company in the U.S. (Scotts Miracle-Gro, NYSE: SMG) we bring new ideas, values, and culture to our endeavors without the constraints of a large corporation. We are an energetic, progressive-minded, sustainability-focused group of highly-motivated individuals, eager to share our love of gardening with the world.

The brands and products within our portfolio include Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters, and Gavita Lighting.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug-free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.

*Except where prohibited by state or local law