WE'RE NUPROJECT
We work to build generational wealth for the Black and Brown communities disproportionately harmed by the War on Drugs.
THE WHY
According to a survey conducted by Marijuana Business Daily in 2017, less than 3% of licensed cannabis businesses in the U.S. are majority Black-owned. This staggering inequality in wealth-generating business ownership is especially striking in light of another inequity: Black people have been arrested at almost four times the rate of White people for cannabis possession despite similar consumption rates across all races, as reported by the ACLU in 2013. ACLU’s follow-up study in 2020 found the disparate arrest rate across the U.S. remained largely the same even after nearly half of U.S. states had legalized in some form. Cannabis criminalization has been an insidiously effective tool to ensnare Black families in a web of detrimental impacts stemming from criminal justice system interactions, including significant decline in Black household wealth. Black households hold less than 10% of the wealth owned by White households and Black median household wealth is projected to average zero by 2053. Entrepreneurship is a powerful tool that can reverse this trend and create wealth equity. A study by the Ewing Marion Kauffman Foundation found the average net worth of entrepreneur households was more than twice that of households owned by non-entrepreneurs. The wealth-generating potential of the cannabis industry should be equitably accessible to everyone.
HOW
WE do it
HOW WE do it
Our private funders have the exceptional opportunity to provide mentorship and capital to NuProject founders, and, if interested, hands-on roles in helping founders shape their business strategies in a fast-growing, innovative industry. Providing full-service capital to our founders includes connecting founders with high-value mentors who give entrepreneurs a support system and feedback, which we’ve found generates better returns than a capital investment alone.
Our esteemed partners and investors, like Chuck Lacy of the Barred Rock Fund, are critical to economic justice. With Barred Rock, NuProject has launched multiple funding vehicles for socially and economically disadvantaged-owned businesses including a revenue share fund and a revolving loan fund. The loan fund interest rates are below prime, which allows Barred Rock to benefit from Program Related Investment tax credits. Mission-based investing with like-minded investors is a critical component necessary to create more equitable economies.
social equity allies
support
Kites
KITES is not just another preroll but supports repairing the harms of cannabis criminalization by donating 50 cents per box to NuProject. Learn more about where you can find KITES near you!
Prosper Portland
Prosper Portland focuses on building an equitable economy, based on four cornerstones: growing family-wage jobs, advancing opportunities for prosperity, collaborating with partners for an equitable city, and creating vibrant neighborhoods and communities. To support that work, we seek to maintain an equitable, innovative, financially sustainable agency. Prosper Portland invests financial and human capital to serve the city and its residents.
Wyld
Wyld has partnered with NuProject to launch the $500,000 Wyld Impact Revolving Loan Fund for historically-excluded entrepreneurs. There are long-standing systematic inequities which have kept certain groups of entrepreneurs (often Black, Indigenous, and other people of color) from participating fully in the wealth-building of business ownership.
Want to become a Social Equity Ally?
WHY STARTING A MARIJUANA BUSINESS IS SO HARD | BIG BUSINESS
Launching a cannabis business is far from a cakewalk. With initial costs often exceeding $1 million, marijuana industry entrepreneurs need a lot of money to respond to complex regulations and keep their ventures afloat.
Inc breaks down why starting a cannabis business is much more expensive than starting a business in other industries. The video profiles Magic Hour – a small minority – and women-owned company, NuProject has supported since 2019 with tools to build a durable business in this challenging industry.
THANK YOU Partners
Please contact us for more information on how you can support this work.